Project Description

Approach: Wärtsilä ELAC Nautik GmbH is a company in Kiel with more than 80 years of experience in development and production of hydroacoustic systems. The firm’s product portfolio includes sonar systems, echo sounders, as well as systems for underwater communication and data link units for military and civil application.

Challenge: ELAC makes water transparent in its pure meaning. The technique used for this purpose is extremely complex, making it all the more difficult to communicate the advantages and features – also to a specialist audience. ELAC was looking for a way to showcase their wide range of products at trade shows and simultaneously provide sales managers with a reliable presentation system.

Solution: Our approach is an interactive portfolio that makes the key features interactively understandable. The application serves as explainer tool as well as for individual appropriation. Learn how to make transparent water truly transparent.

Concept, Art Direction: Konrad Rappaport
Technical development: Jonas Häutle, Hermann Hartung

Client: Wärtsilä Elac Nautik